Campaigns (lafsv) — Lottie Baxter

The Dainty Drop

The Dainty Drop is a curated collection of delicate vintage pieces, which is inspired by the coquette aesthetic and ballet core trend. The collection is the epitome of flirtatious elegance, and I wanted it to encapsulate girlhood and what it means to be hyper feminine.
The clothing collection itself, a series of editorial photographs, styled E-commerce imagery, behind the scenes and creative social media content and a newsletter sent to mailing list.
Creative Directior, stylist & photographer: Lottie Baxter
Assistant stylist & content creator: Elise Hazel Jennings
Models: Dalia Berinde & Josie Fox

In an attempt to connect with my community on a deeper level, I asked my Instagram community whether anyone would like to collaborate on a campaign & photoshoot for my upcoming collection. Many were interested! And I was able to build a team of 5 to assist with the execution of my ideas. Cosmopolitan Couture aims to express the joy that the act of shopping brings to so many women worldwide, and how it has the power to create and strengthen female friendships.
A clothing collection of over 75 items, sold via the website and Depop. Myself and the team shot 4 separate looks (per model), each with a slightly different narrative & style in a range of Lace Market locations in Nottingham. The photos & videos from the shoot were shared across all social platforms and featured on the website. They were also interpreted into a blog post and newsletter, as well as updated printed merchandise for packaging & promotion.
Creative/ art direction & styling: Lottie Baxter
Photographer, editor & assistant stylist: Mia Mazzocchi
BTS & video content creator: Vishwa Dave
Models: Alyssa Funge & Constance Vielma

My aim is to dress as many students in vintage for their graduation as possible! This project consisted of two main elements, the curated edit of pre-loved occasion wear, and personal styling service, whereby clients shared their requirements and desires with me in order to acquire their dream outfit.
A collection of high quality vintage dresses, suits, and shoes, a graduation themed pop up event, short fashion film, BTS and creative content, blog post and newsletter.
Creative director, stylist & photographer: Lottie Baxter
Models & assistant stylists: Elizabeth Pearson & Felicity Edmonds
Hair and make up artist: Maisy Barratt
BTS: Clara-Adriana Fitzgerald

Style and the City was a collaborative campaign between Love at First Sight Vintage and Fussy Archive- a majority menswear, vintage streetwear brand. Working together enabled us both to experiment with new styles, brands and aesthetics, which allowed us to tap into new markets and audiences.
A series of editorial images, large scale printed promotional material, Social media marketing & creative content, and. a joint pop up event in Manchester.
Creative Direction & Styling: Lottie Baxter, Sam Baxter and Lucy Mosley.
Photography and post-production: Jacob Davies
Extra models: Elise Hazel Jennings, Elizabeth Pearson, Isaac Edwards,

A 100 piece collection of 90s vintage pieces, inspired by Carrie Bradshaw’s wardrobe, hit my website to mark its launch. Of course- a lot of heels were included. Carrie is my ultimate style icon and I always think so myself ‘would Carrie wear this?’ while sourcing stock. To promote the launch, I directed, styled and shot some recreations of iconic Carrie outfits from Sex and the City, as well as some high quality e-commerce shots- ideal for product listings.

Taking inspiration from 90s Miu Miu and Prada ads, we experimented with interesting poses, gazes and framing. We chose to use the minimalist studio back drop so that it wouldn’t detract from the models and the garments.
A collection of high quality editorial images, used for social media promotion, large scale printed media, and online product listings.
Creative Director and stylist: Lottie Baxter
Photographers & models: Felicity Edmonds and Elizabeth Pearson.
Model: Dalia Berinde

This shoot was Y2K themed and featured true noughties vintage pieces. It also incorporated a selection of designer clothing and accessories that I’d recently sourced, by the likes of Roberto Cavalli, Chloe, Versace, Miu Miu, and Jimmy Choo.
An abundance of editorial and commercial imagery used for social media marketing, promotional printed media, website design, and e-commerce product listings.
Creative Director, Photographer & Stylist: Lottie Baxter
Models: Elizabeth Pearson, Felicity Edmonds and Grace Hobson
Photographers: Corder Carroll-Head, George Branson
BTS: Hannah Skelly

This was the first professional shoot I directed for my brand, and so the aim was to practice and experiment with new equipment and techniques, while successfully managing a large team. It was my first time booking out a studio, setting up lighting, and even using a proper camera.
A range of imagery utilised across all social media platforms, and product listings on my website. The minimalist back ground made the photographs effective assets when it came to designing my website too.
Creative Director, Stylist, Producer & Assistant photographer: Lottie Baxter
Photographers: Beth Edwards & Holly Milbourne
Models: Sandra Bernacchi, Elizabeth Pearson, Isabella Browne & Louise Sandgap