Andrew Logan — Lottie Baxter

Andrew Logan: Wearable Wonder

Andrew Logan MBE is an English sculptor, jeweller, performance artist, and portraitist who has inspired multiple generations of art lovers over the past five decades.
Andrew is extremely passionate about nature, travel, and self-expression, all of which shines through his work. His art incorporates second-hand, found objects, and his rich history can be explored at his museum in Berriew, Wales.
The younger generation has not been exposed to Andrew, his work or his values.
Andrew has the potential to inspire young creatives, but so far his work has not been promoted or celebrated in a way that resonates with them.
- Showcase Andrew’s Wearable Art in a way that resonates with a younger audience through inclusive and accessible methods.
- Enlighten and inspire our audience by injecting joy into their everyday lives.
- Share Andrew’s vivid history and his uplifting and revolutionary values.
- Spark imagination and creativity people to create their own wearable art inspired by Andrew.
We’ve elevated the existing “Home Heroes” kit which was sold on the Andrew Logan website during lockdown as a crafting kit to keep children occupied while indoors.
The updated concept is a ‘Workshop in a Box’ aimed at the Gen Z Conscious Creative consumer which provides them with the essentials to create their own Wearable art inspired by Andrew Logan in order to creatively educate and connect consumers.

Our creative outcomes included

The Workshop in a Box, which included branded materials to be used by the consumer in order to create their own Andrew Logan inspired wearable art.
The Yellow Brick Road of Andrew Logan zine & poster, which was not only a ‘how to’ guide, but also an educational piece of artwork showcasing Andrew’s values and rich history.
Our very own Wearable Art, which we used to create content with and gifted to Andrew.
A 15 minute presentation and promotional plan, shared with Andrew himself, and his team.